London-based Senior Designer & Art Director with over 16 years of experience transforming ideas into compelling visual narratives.

I've worked with both independent ventures and global brands, combining strategic insight with bold, innovative design to create meaningful connections with audiences. From leading teams and managing complex campaigns to crafting visual identities that don’t just stand out, they stick.

Let’s create work that resonates, inspires and leaves a lasting mark.

Services
Brand Systems & Visual Identity Architecture, Design System Development, Digital Brand Transformation, Enterprise Brand Governance, Campaign Concept & Art Direction, Accessibility-led Design (WCAG), Creative Leadership & Mentoring