2017
Travel Services

Travel rarely fits a template – no two travellers, and no two trips are ever the same. The Ebookers rebrand set out to reflect that idea, shifting the brand towards a more personal, flexible experience.

Across Expedia Group brands Ebookers and MrJet, the challenge was to translate this thinking into a visual system that could adapt across markets while remaining recognisably consistent. Personalisation became a guiding principle, shaping how the identity behaved across digital touchpoints.

From homepage experiences to mobile, email, and social campaigns, the work focused on creating a cohesive yet adaptable brand presence, one that could scale across the UK, Ireland, France, Germany, Switzerland, Finland and Sweden without losing its core character.

High-fidelity mockups played a key role in bringing the vision to life, helping teams align around a shared direction and ensuring the rebrand carried through with clarity and consistency at every stage.