Faculty of Design

Art direction

Visual design

Concepts

Visual identity

Publications

Accessibility

Art direction • Visual design • Concepts • Visual identity • Publications • Accessibility •

2016/2025
Design Education

Faculty of Design is an independent higher education institution offering BA and MA programmes in Design.

2016
Visual identity redesign

The comprehensive redesign of the Faculty’s visual identity in 2016 focused on creating a cohesive and dynamic brand image. 

Designed a bold, minimalist monogram featuring the letters ‘F’ and ‘D’. The clean, geometric structure ensured versatility, allowing seamless application across diverse products and materials.

The updated standards, applied across all touch-points, revitalised the Faculty’s overall aesthetic, projecting a modern, innovative and professional brand image.

2025
Ongoing website case study

An in-depth case study is currently underway to enhance the Faculty’s website, focusing on UX improvements; analysing existing site identifying pain points and optimising user journeys. Ensuring visual consistency and refining content structure to improve readability, engagement and accessibility.

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Lawson Robb

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