2018
Information Technology & Services

Studio: Kresh Ltd, London

Aspiring Panda, an integrated digital agency, specialises in delivering cutting-edge technological solutions for websites, mobile apps and e-commerce platforms.

In collaboration with Kresh Studio’s creative director and copywriter, we led the rebranding project, creating a refreshed identity that reflects Aspiring Panda’s innovative spirit. This involved designing a new logo and developing an overarching visual identity with detailed guidelines for future brand evolution.

The new logo features a distinctive spherical dotted symbol crafted using the Golden Ratio. This design simplifies complexity, representing integration through the harmonious interplay of individual dots and their circle. It suggests scalability and growth, with dots radiating outward from the centre. The logo’s versatile design ensures consistent reproduction across various branding assets.

The new brand identity positions Aspiring Panda as a forward-thinking, results-driven agency, emphasising its supportive and value-oriented approach—attributes crucial for attracting new business and nurturing client relationships.