2019
Technology, Education, Innovation

Agency: Archetype, London, UK

Hack.Asia is an annual hackathon organised by Jardines, bringing together student entrepreneurs, mentors and innovators to develop solutions to real-world challenges under tight time constraints. The event celebrates entrepreneurship while encouraging the next generation of business and technology leaders across Asia.

Developed a bold and flexible visual identity to reflect the energy and collaborative spirit of the event. This included a distinctive logo system, a high-contrast colour palette and a set of dynamic graphic elements designed to scale across digital and physical touch-points, from social media to event signage.

The identity was built to feel fast-paced and future-focused, helping the event stand out and resonate with a young, ambitious audience. A comprehensive brand guideline ensured consistency across all materials and enabled the client team to confidently apply the system across platforms.