2019
Technology, Education, Innovation

Agency: Archetype, London, UK

Hack.Asia is an annual hackathon, a collaborative coding event, focused on finding technology-driven solutions to real-world challenges. The event was organised by Jardines. Participants work collaboratively to develop technology-driven solutions in a short timeframe. The target audience included student entrepreneurs, professional mentors and innovators. The purpose was to celebrate entrepreneurship and inspire the next generation of innovators and business leaders in Asia. 

Designed a vibrant visual identity for the hackathon. Transformed the event’s presence, elevating its appeal and fostering strong brand recognition. The bold logo design, energising colour palette, compelling imagery and versatile graphic elements created a cohesive and impactful experience. This resonated with attendees and contributed to the event’s dynamic atmosphere. A comprehensive guideline book ensured consistent application, strengthening the event’s identity across all platforms.