2015
Real Estate

The goal was to finalise Rightmove’s banner visual style across search, home, and sign-in pages, creating a cohesive and engaging user experience.

A new secondary colour, inspired by a mood board image, was introduced. A vibrant orange was tested alongside existing colours and confirmed its effectiveness as an accent. The new colour was strategically applied to enhance illustrations, highlight action buttons and enrich interactive elements, creating a more dynamic interface.

An abstract illustration featuring geometric shapes representing stylised buildings and modern architectural forms served as an engaging background for Rightmove’s digital banners. The clean lines and minimalist style ensured the illustration remained visually appealing without distracting from key banner content. The abstract nature allowed for versatility across different formats while maintaining a cohesive aesthetic.

This design enhances visual appeal and subtly reinforces Rightmove’s commitment to helping people find their perfect property in a dynamic housing market.