Refinitiv
Art direction
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Concepts
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Visual design
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Campaigns
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Brand and visual identity
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Publications
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Art direction • Concepts • Visual design • Campaigns • Brand and visual identity • Publications •
2019–2021
SaaS, Finance, Technology
Refinitiv → LSEG Data & Analytics
Refinitiv, formerly the Financial & Risk division of Thomson Reuters, became part of the London Stock Exchange Group (LSEG) in 2022, with the brand fully transitioning to LSEG Data & Analytics by 2024.
As Senior Designer / Art Director, I led creative execution across key brand initiatives during this transition. I developed and delivered brand-led visual storytelling across digital and print, translating strategic direction into clear, compelling creative. Working closely with cross-functional teams, I presented and rationalised design decisions to stakeholders and senior leadership, ensuring alignment while maintaining a high standard of craft across both campaign and BAU work.
Data Insight Team (DIT)
The Data Insight Team (DIT) sits within Marketing & Communications, using Refinitiv’s data, expertise and insights to position the brand within global conversations and news cycles.
I created a distinctive visual system for DIT, establishing a bold, own-able design language rooted in data visualisation. This included a flexible set of guidelines, logo lockups for DIT-led content and graphic assets for motion/video production. The system enabled consistent storytelling across channels while giving teams the tools to respond quickly to timely topics and events.
* Data Insight Team Visual identity guidelines
* Animation created by LSEG Video production team
* Video created by LSEG Video production team