FTSE Russell
Art direction
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Concepts
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Visual design
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Campaigns
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Brand and visual identity
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Publications
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Accessibility
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Art direction • Concepts • Visual design • Campaigns • Brand and visual identity • Publications • Accessibility •
2023–2024
Finance
FTSE Russell provides category-defining indices across asset classes and investment objectives, shaping how the global investment community understands markets.
The web transformation focused on bringing Research, Indices and campaign content into a clearer, more cohesive digital structure, aligning information architecture with the updated brand system.
Contribution to the launch included direction across the planned site rollout in collaboration with the Digital Estate Transformation Publishing and Enablement team, ensuring consistency of assets across the rebrand at scale.
Accessible data visualisation principles were defined, with guidelines aligned to WCAG standards to improve clarity and usability of complex financial content.
A suite of self-serve templates was also developed for emails, webinars, events, testimonials, blogs, research papers, announcements and press releases supporting consistent and scalable content production.