LSEG web

Supported the increasing need of the business for enhancing LSEG and sub-brands’ sites to enable attracting more prospects, increasing conversions, sales, overall profitability and improving customer retention.

Involved in the Digital Estate Transformation (DET) programme across LSEG and all sub-brands: LSEG Data & Analytics, FTSE Russell, London Stock Exchange, LSEG FX, LSEG Post Trade and LSEG Risk Intelligence. Collaborated with the Digital Experience team ensuring cohesive brand architecture across digital touch-points and sub-brands.

Led and provided creative direction, prototypes and all the assets for the components they were using on the site. We met publishing targets and ensured closer alignment between design resources and DET Publishing Enablement teams.

2024
LSEG Brand Transformation and Brand Refinement Programme

In collaboration with the Brand Engagement team and Design Bridge, we built a strong brand foundation with consistent design elements to establish a lasting brand identity. 

We developed a fixed and flexible brand design system, adaptable to various creative needs, supported by self-service templates and clear guidelines. This centralised approach eliminated shadow design and streamlined support. 

Contributed to LSEG Brand Foundations visual guidelines and templates for digital screens, social media, web banner ads and publications.

LSEG Big Impact Campaign (BIC)
Introduction

Designed and delivered a large volume of assets for the Big Impact Campaign to increase customer engagement through digital and print experiences. By integrating various viewpoints and expertise, we successfully devised a concept and campaign strategy that encapsulated the narrative. Implemented concepts and brand design systems by crafting templates to empower users with self-service capabilities across the Big Impact Campaign for LSEG Data & Analytics and LSEG Risk Intelligence to support stakeholders and designers during ongoing campaign activation. 

2023–24
LSEG Data & Analytics – Big Impact Campaign (BIC)
Cross-proposition

LSEG Data & Analytics is one of the world’s largest providers of financial markets data and infrastructure, an essential partner to the global financial community and redefining the future of data in financial services. They enable customers to draw crucial insights through data, feeds, analytics, AI and workflow solutions.

Developed comprehensive design concepts, accompanied by a range of assets and layout templates tailored to LSEG Data & Analytics’ cross-proposition initiatives and specific propositions such as Data Feeds, Analytics and Workflows. The work encompassed multiple formats—including web, print, and digital publications—and extended to presentations, social media and web banner advertisements. This diverse scope ensured the creation of cohesive, visually engaging materials that effectively communicated complex data insights across various platforms.

LSEG Data & Analytics BIC – Workflows Proposition

LSEG Data & Analytics BIC – Analytics
Proposition

LSEG Data & Analytics BIC – Data Feeds Proposition

LSEG Data & Analytics – Data Feeds
Digital report

LSEG partnered with FT Longitude, part of the Financial Times Group, to research the challenges and considerations faced by decision-makers and users of data in financial services, speaking to senior leaders from across the sector, from asset management to banks and wealth managers.

Conceptualised and crafted a comprehensive digital report, complemented by a cohesive suite of supporting digital assets. These included a designed landing page, visually engaging web banner adverts, and distinctive podcast graphics, all tailored to enhance user engagement and ensure a seamless visual identity across platforms.

2023–24
LSEG Risk Intelligence – Big Impact Campaign (BIC)

An increasingly digital economy and volatile geopolitical backdrop are generating new threats and opportunities for organisations to address.

LSEG Risk Intelligence offers a comprehensive suite of solutions for its clients to remove barriers and operational costs associated with vendor management and create superior customer experiences that set them apart from their competition.

The LSEG Risk Intelligence Big Impact Campaign was shaped by a dynamic creative process that ensured cohesive visual storytelling across multi-channel platforms. The process began with in-depth concept development, followed by collaborative brainstorming sessions with the Creative Strategy and Video teams to refine ideas and align them with the campaign’s objectives. 

The initial concept’s visual narrative embodies Risk Intelligence. A sharply defined silhouette against a blurred urban skyline represents navigating complex environments. A pixelated overlay signifies fragmented data and uncertainties in modern risk landscapes.

This design highlights the challenge of synthesising incomplete information to form coherent insights. It mirrors discerning patterns amidst chaos, emphasising critical thinking and analytical acumen in Risk Intelligence. 

Creative concepts were brought to life through meticulously designed video style frames, providing clear visual direction for the video animation team. This strategic approach fostered a strong narrative thread across digital media, social platforms, corporate communications, ensuring consistency and resonance with the target audience. The emphasis on creative cohesion throughout the process significantly enhanced the campaign’s reach, engagement and overall success.

2021
LSEG LABS
AI/ML Thought Leadership digital report

Launched LSEG’s external engagement and thought leadership position from a visual perspective.

The design addressed the growing need for effective data visualisation and user interaction in the financial technology sector. Incorporated feedback through multiple testing phases to optimise performance.

Key design features sophisticated data visualisation, clean and modern layouts and optimal performance on various devices and screen sizes.

The design exemplifies a strategic blend of functionality and design aesthetics, crafted to meet the evolving demands of the financial technology landscape.

The AI/ML Thought Leadership report became a model for future thought leadership reports.

2023–24
LSEG FX

LSEG FX is empowering the FX community with an end-to-end suite of trading venues, workflows, platforms, market insights, data and compliance tools. 

The new brand brings together their market-leading FX capabilities at LSEG from pre-trade, at-trade, and post-trade activities.

Delivered a comprehensive web concept, detailed prototypes and the complete delivery of all creative assets necessary for the various components of the site.