South Western Railway // agency: Engine-NuFu — Mina Space

Client South Western Railway, London
Agency Engine - NuFu, London
Services Rebrand Rollout
Year 2018

VISUAL IDENTITY
PRINT DESIGN
DIGITAL DESIGN
CAMPAIGNS

Managed and delivered conceptualised design work for NuFu agency’s client South Western Railway (SWR). Work included the rollout of a rebrand, managing briefs, designing for digital and print assets that support wide-variety of initiatives from print ads, large scale graphics, signage, infographics to newsletters and social posts.

PRINT DESIGN - ANNUAL BUSINESS PLAN

SWR Annual Business Plan represents all key achievements and results from the previous year and sets goals for the future. The brief was to design a new layout, source out imagery, incorporating infographics and icons.

PRINT DESIGN - SWR EMPLOYEE CONFERENCE
Large scale print graphics for the annual conference.

SWR CONFERENCE - BILLBOARD

SWR CONFERENCE - INTERACTIVE MARKETING DASHBOARD

PRINT & DIGITAL - BUSINESS TRAVEL CAMPAIGN

Digital and print assets design for SWR Business travel campaign. The consistent design was applied to leaflet, PP presentation, pull-up banner, DR poster, and to all social posts.

PRINT & DIGITAL - SPRING CAMPAIGN

NuFu partnered with WCRS agency to launch Spring campaign for SWR. WCRS designed the concept which was applied as an artwork in various formats across all touch points from print to digital.

VISUAL IDENTITY - LOGO CASE STUDY

SWR offers apprenticeship recruitment programme REACH to deliver quality training and development across the business from customer service to management. The brief was to create a logo that represents a commitment to quality development.

I designed a clean minimal logo with a capital letter A turned into an arrow pointing up. Arrow can be interpreted as a direction towards achievement, as a positive movement to reach up for knowledge. Logo had to be created in cohesion with SWR logo.