Mina Space
the-game.jpg

The FA - Football Association

Client The FA - Football Association, London
Services Graphic Design
Year 2014/15

 

PRINT DESIGN
DIGITAL DESIGN

 

Delivered design work consistent with the company brand and vision, worked directly with internal and external clients. Created experiences covering all aspects of graphic design from print to digital.

FA clients included: Wembley Connected by EE, McDonald’s, Nike, St. George’s Park, Futsal, Mars, Vauxhall and UEFA.

 

PRINT & DIGITAL CAMPAIGN - INFO BOOK, WEB ASSETS FOR EUROPEAN QUALIFIERS

Campaign artworks included digital banners in various formats for FB, Twitter, FA homepage and UEFA information book for players and other team staff.

 
 

PRINT - EVENT CALENDAR PAGE DESIGN FOR WEMBLEY CONNECTED BY EE

Designers at the FA design studio received a brief to individually design one page of the chosen monthly event taking place at Wembley Stadium in 2015. My design proposal for the forthcoming England v Switzerland Football Game shows an abstract and minimalistic approach following the primary definition of the plus which is a positive quantity.

 
 
 
 

DIGITAL CAMPAIGN - WEB ASSETS

The target was to sell out seats at England home games at Wembley and increase the database of members for the better chance of doing this. A target to hit 100,000 was achieved which has been a great milestone on that journey and consequently increased website traffic by a higher amount of visitors.

 
 
 
 
 

PRINT - COVER DESIGN

The FA has produced this policy to set out its position on transgender and transsexual people playing football. Football belongs to and should be enjoyed by anyone who wants to participate in it. The design had to be executed in a nondiscriminatory and discrete way.

 
 
 
 

PRINT - CERTIFICATE DESIGN FOR FA / MCDONALDS COMMUNITY AWARDS

The FA was working with Community Partner McDonald’s to turn The FA Community Shield supported by McDonald’s into a celebration of community football. The aim of certificate design was to recognise the achievements of grassroots coaches, volunteers, clubs and leagues.