Client Jardines - Hack Asia, Hong Kong
Agency Archetype, London
Services Visual Identity
Year 2019
VISUAL IDENTITY
EVENT BRANDING
Client Jardines has come to agency Archetype to help them come up with the strategic positioning, messaging and visual identity for an external hackathon. Archetype worked on the strategic positioning and I stepped in for the fun part - the visual identity of the Hack Asia event taking place in Hong Kong. Key deliverables: logo design, colour palette, typeface, imagery, graphic elements, applications and guideline book.
LOGO DESIGN
Designed a minimal logo as the official brand mark used on all event platforms and communication materials.
COLOUR PALETTE
GRAPHIC ELEMENTS
TYPEFACE
Primary
Alternative
BRAND APPLICATIONS
BRAND GUIDELINES
