Client Aspiring Panda Ltd, London
Studio Kresh Ltd, London
Services Rebrand
Year 2018
VISUAL IDENTITY
visual design
Aspiring Panda is an Integrated Digital Agency providing technological solutions for the websites, mobile apps and e-commerce. New brand image is forward-thinking and results driven, while remaining supportive and value-orientated, a combination that is key in getting new business and sustaining client relationships.
OLD vs NEW LOGO
LOGO DESIGN
New logo consists of a spherical dotted symbol created by Golden Ratio. I turned complexity into simple units. It can be read as a symbol of integration – through the relationship between the individual dots and its bounding circle or as an image of expansion, with the dots radiating out from the centre, suggesting scalability.
Logo reproduced well across all branding assets from print to digital.
GUIDELINE BOOK
